The NSHSS 9th Annual Career Survey, conducted by Hanover Research, uncovers the opinions of more than 13,000 high school students, college students and young professionals in the areas of career choices, employers, workplace environment, communications, educational goals and global issues of importance. NSHSS helps advance the goals and aspirations of high-achieving students, and by conducting this survey every year, the organization is able to gain insight into the preferences and attitudes of high-achieving millennials, now the largest generation in today’s workforce.
Respondents ranked their top three preferences from a list of more than 200 companies. 3M tops the list as the most preferred employer this year, with Google – the 2015 top choice – moving to No. 2. Overall, technology companies are most popular among respondents, with nine employers in the top 25 list. Hospitals or health companies rank second, with six employers in the top 25 list. Companies new to the top 25 include: BuzzFeed (No. 7), Nike (No. 15), Universal Studios (No. 17), Netflix (No. 18), Boeing (No. 21) and Samsung (No. 25).
“The survey findings yield unique insights into developing strategies for employers regarding generational differences in the workplace and for engaging the emerging talent pipeline,” said James W. Lewis, president of NSHSS. “Currently, the top career interests of this group are STEM (Science, Technology, Engineering and Mathematics), business and arts, entertainment and media. Millennials hope to find in the workplace fair treatment, corporate social responsibility and strong company benefits, which include flexible work schedules.”
The survey respondents are members of NSHSS ages 15 to 32. This diverse group – 48 percent African-American, Hispanic or Asian, 23 percent first generation college students and 39 percent multilingual – is reflective of U.S. demographic shifts.
Read the 2016 Career Survey
Read the 2015 Career Survey
Read the 2014 Career Survey
Read the 2013 Career Survey
Read the 2012 Career Survey